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Are mobile users in a demographic class of their own?
A survey conducted at the end of June 2012 a significant difference of opinions according to whether collected from smartphone users or by traditional surveying methods. One clue towards explaining the...
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For a customer satisfaction survey to be useful, listen to your employees as...
Customer experience and employee commitment are strongly correlated. To put it another way, employees who are happy in their work will go that extra distance to make the customer happy. While all types...
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Voxco will be at the CASRO conference: discover our new online surveying...
The annual conference held by the "Council of American Survey Research Organizations" (CASRO) is a major event for the market research industry. This year’s theme "Strategies for Transformative Times",...
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The [unavowed] nightmare of social media monitoring analysis
You already know that in this day and age, firms increasingly analyze what people say and write about them and their brand on the Web. This research takes time since the results come from hundreds,...
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Case Study: Social Network Analysis
Until very recently, polls felt like the law of the land in traditional media and public opinion. The analysis of social networks now offers new possibilities in terms of innovation and business...
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